Effing Gear

Effing Gear is a "lifestyle" brand just like all the other "lifestyle" brands out there...we are just a little bit more effing unique than all the others.

You Effing Care..So do we!

For every garment we sell we donate a t shirt to Fashion Delivers. This Bracelet represents your donation!

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Effing Shades! Need we say more?

These shades are polarized and lightweight for the effing comfort and style you deserve. Put some effing shades on and go outside!


City Gear

College Towns, Hometowns and cool cities...we all have our favorite spots! Where's your effing spot?

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Effing Headwear

We don't always wear hats or shades, but when we do...we prefer Effing Gear!

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The Lifestyle

This is a company that believes that life is short. Not too effing short, but short enough to make ya think about it. Live effing life!